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Sleepy’s Announces Partnership with Mates4Mates

We’re excited to announce a partnership with Mates4Mates — a leading Australian charity changing the lives of current and ex-serving Australian Defence Force (ADF) members and their families — to support ADF members’ health and wellbeing through a good night’s sleep. Sleep plays an important role in the mental and physical health of ADF members….

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Sleepy’s Announces Partnership with Mates4Mates

We’re excited to announce a partnership with Mates4Mates — a leading Australian charity changing the lives of current and ex-serving Australian Defence Force (ADF) members and their families — to support ADF members’ health and wellbeing through a good night’s sleep. Sleep plays an important role in the mental and physical health of ADF members….

Sleepy’s Welcomes Anton McKernan as Non-Executive Director

Sleepy’s The Mattress Experts, a leading innovator in the bedding industry, is pleased to announce the appointment of Anton McKernan to its Board of Directors as a non-executive director, effective February 1, 2024. Anton brings a wealth of experience and strategic insight to Sleepy’s, having demonstrated exceptional leadership in various industries over the course of his…

Sleepy’s Hobart: Franchise of the Year at National Retail Awards 2023

The National Retail Association (NRA) hosted its annual National Retail Awards dinner on 26th October 2023, a night dedicated to recognising and celebrating the outstanding contributions and achievements of retailers across Australia. The National Retail Awards night was nothing short of grand, bringing together some of the most remarkable figures in the retail industry. Sleepy’s…

Meet Sleepy’s Finalists – National Retail Awards 2023

The National Retail Awards stand out as Australia’s premier annual gala event, dedicated to recognising and honouring exceptional individuals and businesses within the retail industry. Sleepy’s is proud to be among the finalists in the Champion and Individual Awards category, offering us a platform to showcase our commitment to excellence. Furthermore, we are thrilled to…

Inspiring Change | Sleepy’s 2023 Awards

The moment we’ve eagerly anticipated has arrived – and it certainly didn’t disappoint! Sleepy’s Inspiring Change 2023 conference was an absolute success! By bringing together our network of stores, we were able to commemorate the successes of the past fiscal year while also unveiling the milestone of 22 years of Sleepy’s as a company. A BIG…

Sleepy’s are Awards Finalists!

Sleepy’s have been selected as finalist for the 4th Australian Retail Innovators Awards 2023, as selected by the Retail Doctor Group.   The awards embrace the transformative nature of Australian retail and evolve to be one step ahead of time. To win, nominees can demonstrate they can successfully navigate through the unpredictable landscape of Australian retail.  …

Meet Guy – Sleepy’s National Franchise Manager

Guy Elliott our National Franchise Manager had a chat with Franchise Buyer at the recent Sydney Franchising & Business Opportunities Expo in August 2022.   We have highlighted some of our favourite tips from the Franchise Manager himself.   Are you passionate? There are no real qualifications required to become a great franchisee. “We look…

The Importance of Community Engagement for Franchises

  Community engagement is a great way for franchises to promote their brand while building positive relationships within the community. If you are a franchise owner, community engagement is an opportunity for significant growth. That’s why we’ve written this article to offer you some useful tips before getting involved and, some of the benefits you can…

Dare to Dream | Sleepy’s 2022 Awards

After a long hiatus of face-to-face conferences, Sleepy’s 2022 Dare to Dream conference was an absolute success! Bringing together the network of 23 stores we are able to celebrate the achievements of the last financial year and to celebrate 21 years of Sleepy’s as a business. A BIG CONGRATULATIONS to our Store of the Year…

Meet Sleepy’s Finalists – National Retail Awards

The National Retail Awards are Australia’s premier gala event, held every year to acknowledge and honour the many outstanding individuals and businesses in the retail sector! Sleepy’s have been given the opportunity to showcase excellence as one of the finalists in the category for People & Culture Champion of the Year. In addition, four of…

What You Can Expect from Lenders as a Franchisee

  It’s a common practice for first time franchise owners to take out a loan to cover the initial costs of purchasing the franchise.  It can be a time of uncertainty and anticipation and this article explores the process of helping you understand what to expect when looking to secure a loan.  How Do Franchise…

Using Social Media For Marketing Your Franchise

It’s no secret that social media has a powerful sway over many aspects of our lives – including the way that business owners run their business. When used successfully, social media advertising can provide a positive means to increase revenue, bring in new customers, and grow a franchise.

But there’s more to using social media channels as a franchise than creating a business account! After all, you are working in a very competitive landscape, so it’s best to know how to stand out. Here are the best ways to take advantage of social media marketing, and how to use them to form your franchise’s social media marketing strategy.

Understanding the Franchise Code of Conduct

If you’re looking into purchasing a franchise, it’s important to understand that you will become bound by a code of conduct once you enter into that franchise. Known as the Franchise Code of Conduct, this code is a mandatory set of rules that all franchised businesses must abide by, and regulates the conduct of franchising…

What To Expect During Your First Year As A Franchisee

Owning a franchise is an exciting experience, but the first year of business is known to be challenging for new franchisees. As it is with any new business, hard work and dedication are at the forefront, and, although the foundation for a successful business is provided by the franchisor in the form of a basic…

Why 2021 Is The Best Time To Get Into Franchising

Estimated reading time: 1 minute, 38 seconds. Contains 327 words The right time to get into franchising is of course when you’re ready to make an independent business move. One year over another has no specific advantage – the key is how you go about answering the challenge you have inside which has led you to…

4 Signs a Franchise Can Survive an Economic Crisis

As a business owner, it’s important to consider how well your business will be able to navigate the ups and downs of the ever-changing economic landscape. In the event of an economic crash or recession, a strategic, future-proof business model is much more likely to survive a downturn. The franchising sector has always been an…

The Franchisor & Franchisee Relationship

The franchisor and franchisee relationship is rather unique in the world of business. The ideal franchisor and franchisee relationship requires effort from both sides, with both parties required to work together to establish a successful partnership. One cannot exist without the other. As a franchisee, you are investing your own money into a business with…

How to Get Started in Franchising

Estimated reading time: 4 minutes, 24 seconds. Contains 880 words Always wanted to own a franchise business? There are many advantages of franchising – it’s a great way to test the waters of business ownership while receiving support and guidance, without necessarily committing huge amounts of money. Becoming a franchise partner is still a big decision,…

How Sleepy’s & the NDIS Can Help You

If you’re an NDIS participant, Sleepy’s can provide you with a range of products designed to improve your sleep quality and make your home environment more comfortable. We’ve been an NDIS provider since 2016 and are currently registered for the following categories: Assistive Technology Assistive Technology for Household Tasks. Not sure if we’re the right…

Sleepy’s and COVID-19

Without question COVID-19 has affected every Australian business. Many people are doing it tough and at Sleepy’s, we’re striving to adapt to the new ‘normal’. In the very early days of the pandemic we realised it would have a significant impact on our business. To protect our customers, staff and franchisees, we immediately actioned the…

What To Ask Before Buying A Franchise

Choosing to purchase a franchise can be a significant undertaking, one that requires careful thought before moving forward. Like any important decision, there are certain questions you should ask before reaching a conclusion. Purchasing and running a franchise isn’t for everyone – so here’s what to ask before buying a franchise, to help you make…

Advantages of Franchising

Looking at going into business for the first time? Buying a franchise is a great way to test the water with support and guidance and, without necessarily making a huge financial commitment – and those are just two of the advantages of franchising. Many successful businesses in Australia are franchises providing a viable alternative to…

What Are the Qualities You Need to Own a Franchise?

Franchising can be an excellent way to leverage the support of a larger business while operating at what feels like a small business level. But is it for everybody and, what are the qualities you need to own a franchise and operate it successfully? Adaptability & Willingness to Learn Being a franchisee means you’ll need…

Franchise Buyer Strategy

Growth Strategy – Sleepy’s Engages ‘Franchise Buyer’ Sleepy’s has recently engaged franchise marketing specialists Franchise Buyer to lift Sleepy’s brand presence to prospective franchisees. The strategy involves a mix of hard copy and digital (Franchisee Buyer magazine), national and state email blasts, franchisee interviews and photography of stores. Key points to interest prospective franchisees are:…

A Sleepy’s Franchise Might Be for You: The Financials

A Sleepy’s investment! Approximate capital outlay required for a new store is $180,000 to $220,000 depending on the size of your store and fit out requirements. Company operated stores are also available for franchising. What’s included in your investment? A simple, proven selling system that works A stable industry with healthy margins Product with leading…