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Franchising

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Why Sleepy's?


A lot of thought and consideration goes into becoming a franchisee. See below for just some of the reasons you should consider a future with Sleepy’s.

The Sleepy’s model is simple yet successful, and we are strongly committed to business success. Sleepy’s offers you the opportunity to work for yourself, driving your own business and enjoying the rewards. We’re a secure, stable and growing group.

At Sleepy’s we want to support you in every way we can. We will provide you with management, marketing and administration expertise and experience, helping you to maximise your results. Below are just some of the reasons you should consider a future with Sleepy’s:

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Low entry cost. With the average store costing between $180,000 and $220,000, including stock and franchise fees and depending on floor size, this investment is within the reach of many people considering a franchise.
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Extensive and ongoing training. Initially, Sleepy’s will train new franchisees for up to two weeks. We then assign a business development manager to them, who will continue to guide them through their business journey. Ongoing training can be arranged as required.
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The Sleepy’s model is simple, yet successful. Our store floor size is approximately 300 to 350 square metres. We have approximately 40 to 70 beds on the floor, and this range gives the customer a wide selection from which to choose from. Depending on the location and opportunity at the time, we will also consider smaller and larger floor plates.
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We take the hassle out of trade agreement negotiations and supplier relationships, allowing you to focus on your store, your customers and therefore your success. Our extensive business, operational and sales training will have you more than equipped to take on your own store.
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We don’t sell furniture however, we do sell accessories such as pillows, sheets, bed linen and mattress protectors. We have also recently introduced a range of bedheads to complement our product range. Our point of sale system is simple and easy to navigate.
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Customer benefits. With each mattress purchase, Sleepy’s offer a 60 Night Comfort Exchange Guarantee. This means if a customers is not happy with the bed they purchased, Sleepy’s will allow an exchange (conditions apply). Customers are drawn to the peace of mind this offers them.
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Free old mattress removal. We want our customers to know that purchasing a mattress from Sleepy’s is a hassle-free process. This is why we offer to remove their old mattress at no extra charge.

Goals


So you can get to know us better, below is a list of our current goals:

  • To ensure that the entire organisation continues to fulfil our brand promise of being ‘Mattress Experts’
  • To further enhance our systems to accurately monitor and evaluate consumer trends and the market
  • To evaluate and support our franchisees and managers by providing them with the most up-to-date training and technology
  • To build a high level of product knowledge and understanding, and to regularly introduce new products and innovation into the product range

At Sleepy’s we want to help you kick goals! We will do this by providing support to our franchisees and managers, allowing them to achieve their goals as well as meet and exceed company expectations.

Join us and enjoy the support of an experienced team determined to succeed.

Franchise Information


At Sleepy’s we want to help you kick goals! We will do this by providing support to our franchisees and managers.

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Register Your Interest


At Sleepy’s we want to help you kick goals! We will do this by providing support to our franchisees and managers.

Register

Success Stories


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A Franchise and Business Journey

Sunil Narayan has operated Sleepy’s Macgregor since September 2011. In search for a future business opportunity, Sunil found the Sleepy’s model a very attractive proposition. Sunil describes his reasons for choosing Sleepy’s as follows: ‘Sleepy’s has a low cost of entry and is simple to operate when compared to other franchises. Whilst you must put…

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From Company Store Manager to Award-Winning, Multi-Site Franchisee

Sam started with Sleepy’s as Store Manager at Homebush in November 2013. Sam was the first manager of this new Sleepy’s store which is located in the DFO Centre, among many other national large format retail brands. Almost 12 months to the day Sam elected to take on the store as a franchisee after seeing…

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Business For Sale


We are currently looking for franchisees for the following areas:

Australian Capital Territory


New South Wales


Queensland


South Australia


Tasmania


Victoria


Franchise Blog


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Franchise Buyer Strategy

Growth Strategy – Sleepy’s Engages ‘Franchise Buyer’ Sleepy’s has recently engaged franchise marketing specialists Franchise Buyer to lift Sleepy’s brand presence to prospective franchisees. The strategy involves a mix of hard copy and digital (Franchisee Buyer magazine), national and state email blasts, franchisee interviews and photography of stores. Key points to interest prospective franchisees are:…

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A Sleepy’s Franchise Might Be for You: The Financials

A Sleepy’s investment! Approximate capital outlay required for a new store is $180,000 to $220,000 depending on the size of your store and fit out requirements. Company operated stores are also available for franchising. What’s included in your investment? A simple, proven selling system that works A stable industry with healthy margins Product with leading…

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Should I Become a Franchisee?

Business Opportunity If you’re looking for a business opportunity a question which might come up in your mind is, ‘do I go it alone as an independent operator or do I join a franchise’? This is one of the first and most important questions you need to answer in your due diligence when deciding to…

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