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For over 20 years, at Sleepy’s we believe everyone deserves to sleep healthy! Our goal is to share the restorative powers of sleep with as many people as possible, providing our customers with the opportunity to achieve an amazing night’s sleep through quality made Australian product and expert advice.

We place as much thought and consideration into our Franchisees and recognise that the decision to join us needs to be consultative, informative and invigorating. It is a major change in anyone’s life and a big decision.  When it comes to considering franchise opportunities, a Sleepy’s franchise is one of the best choices you can make.

Why Sleepy's



The Sleepy’s model is simple yet successful, and we are strongly committed to business success. A Sleepy’s franchise offers you the opportunity to work for yourself while driving your own business and enjoying the rewards. We’re a secure, stable and growing group with franchise opportunities open to determined individuals with a passion for sales and a great customer centric persona.

At Sleepy’s we support you in every way we can. We’ll help you maximise your results by providing you with management, marketing and administration expertise and experience.

Read on to see just how wonderful we are and what a difference we can make for you.

Supporting Franchisee Success

The advantages of franchising include combining your drive and passion with the support of a motivated management team, a specific ‘benefits of a great night’s sleep philosophy and a high level of customer loyalty. Sleepy’s offers a seamless franchise opportunity with benefits to change your life and the lives of your customers, including:


An easy to implement cashflow positive business model with low entry cost, stable sales growth and industry leading return on investment.

Extensive ongoing training and development throughout your business journey.

Exclusive product range with a simple and easy to navigate point of sale system.

Strong marketing programs focussing on your local customer base.

Partnerships to Franchisee Success

Sleepy’s has developed key alliances with several major health and community groups to provide a range of mattresses and beds that deliver a healthy night’s sleep to their clients.

Join us and be part of something special and helps others’ lives be healthier all whilst reaping the rewards as a Franchise owner.

The ACA has long recognised the importance of the relationship between your spine, your mattress and your health. They have worked closely with both Sleepy’s and SleepMaker to design products that comply with a philosophy of excellence, durability and value for money. All beds in our Chiropractic Collection are rigorously tested by the ACA before being released exclusively through Sleepy’s. ACA & Sleepy's Partnership
As a registered National Disability Insurance Scheme (NDIS) Provider, Sleepy’s mission is to ensure the community is sleeping healthy, each and every night. The correct amount of sleep can aid digestion, recovery, mindfulness and healing — all of these are cornerstones of wellbeing. Franchisees operate under Sleepy’s NDIS accreditation as NDIS Provider. 
Youngcare is a not-for-profit organisation creating choice and independence for young people with high care needs by providing fully accessible and age-appropriate living spaces and support. Sleepy’s is proud to work with Youngcare to enable participants access to suitable bedding to help them with a healthy night’s sleep, reclaiming their amazing and actively taking part in the community.
To show our appreciation for the Australian Defence Force, we want to provide them with the most amazing sleep money can buy. Sleepy’s proudly support the backs of those who protect ours.

Awards & Accolades

There is no better endorsement of a business model than direct feedback from both the customer and industry peers that confirm that you have delivered an exceptional customer experience, service and products that have exceeded the customers requirements.

Do You want to be part of an award-winning business model?


Franchise Retailer of the Year: HOBART The National Retail Awards 2023 was an incredible event that showcased the best in the retail industry, and Sleepy's was not only present but shone brightly among the stars. The highlight of the evening came when Sleepy's Hobart was announced as the winner of the prestigious Franchise Retailer of the Year award. The greatest strength of Sleepy’s Hobart is its ability to stay focused on the simplicity of business and avoid distraction. They have never strayed from focusing on their people and the customer.

The annual awards highlight products and services that have been well rated by the Product Review community. At the forefront of our sales process is the inherent wellbeing of our customers health and satisfaction with their purchase. Satisfied customers help drive new and repeat business to your store. At the 2022 & 2023 Awards Sleepy’s ranked number 1 in Best Bedding shops and customer satisfaction

Australian Retail Innovators awards celebrates retailers who have constantly embraced change & strived for incremental improvement to be the best of the best. In 2023 Sleepy’s were Finalist’s in customer centricity being at the heart of our offer, culture, positioning and deployment. Our Head of Retail was a finalist in the Inspiring Retail Leader section proving that Franchisees have support from the best in the retail sector.

National Retail Awards are Australia’s premier retail awards. In 2022 Sleepy’s showcased excellence in the People & Culture Champion category along with 4 team members up for individual honours.

Current Opportunities

Ready to experience the freedom and flexibility of being your own boss? Find out what franchise opportunities are currently available with Sleepy's. Even if your location isn't shown below, it may be possible to open a Sleepy's franchise in your local area. For more information, please contact our franchise experts to discuss your options.

Australian Capital Territory

New South Wales

South Australia



Learn more

Download our Franchise profile for more information on starting a business with Sleepy’s.

Contact Us

Got a question or just want to have a conversation? Contact our National Franchise Manager,

Craig Turrell

Phone 07 3895 4100

Send an enquiry

If you would like to further understand and evaluate the possibilities of being part of our franchised group, please register your interest.

Frequently Asked Questions

Need to know a little more about our mattress business opportunities and franchises in general? We have the answers to many of your questions here.

Want to find out more about the Sleepy's franchise experience? Get in touch today and make this the year you start working for yourself.

Franchise Blog


Sleepy’s Announces Partnership with Mates4Mates

We’re excited to announce a partnership with Mates4Mates — a leading Australian charity changing the lives of current and ex-serving Australian Defence Force (ADF) members and their families — to support ADF members’ health and wellbeing through a good night’s sleep. Sleep plays an important role in the mental and physical health of ADF members….

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Sleepy’s Welcomes Anton McKernan as Non-Executive Director

Sleepy’s The Mattress Experts, a leading innovator in the bedding industry, is pleased to announce the appointment of Anton McKernan to its Board of Directors as a non-executive director, effective February 1, 2024. Anton brings a wealth of experience and strategic insight to Sleepy’s, having demonstrated exceptional leadership in various industries over the course of his…

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Sleepy’s Hobart: Franchise of the Year at National Retail Awards 2023

The National Retail Association (NRA) hosted its annual National Retail Awards dinner on 26th October 2023, a night dedicated to recognising and celebrating the outstanding contributions and achievements of retailers across Australia. The National Retail Awards night was nothing short of grand, bringing together some of the most remarkable figures in the retail industry. Sleepy’s…

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