Sleepy's use independent contractors for delivery services to our customers and during this time we want to support these small business owners and our customers to ensure safety for all. This may mean some interruptions to our normal delivery service and Free Old Mattress Removal which will be based on advice obtained from the Australian Government and the precautionary measures our delivery contractors determine necessary. If you are purchasing in one of our Sleepy’s showrooms or online, our staff will confirm the current status and keep you updated until your order has been delivered. If you are unable to accept the delivery due to illness or quarantine, you can arrange an alternative delivery time with the store. We are committed to continuing Sleepy’s amazing customer experience from the start of your mattress selection through to post purchase, delivery and beyond.
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Why Sleepy's
Partnerships to Franchisee Success
Awards & Accolades
CURRENT OPPORTUNITIES
ENQUIRE NOW
FAQs
FRANCHISE BLOG
For over 20 years, at Sleepy’s we believe everyone deserves to sleep healthy! Our goal is to share the restorative powers of sleep with as many people as possible, providing our customers with the opportunity to achieve an amazing night’s sleep through quality made Australian product and expert advice.
We place as much thought and consideration into our Franchisees and recognise that the decision to join us needs to be consultative, informative and invigorating. It is a major change in anyone’s life and a big decision. When it comes to considering franchise opportunities, a Sleepy’s franchise is one of the best choices you can make.
Why Sleepy's
The Sleepy’s model is simple yet successful, and we are strongly committed to business success. A Sleepy’s franchise offers you the opportunity to work for yourself while driving your own business and enjoying the rewards. We’re a secure, stable and growing group with franchise opportunities open to determined individuals with a passion for sales and a great customer centric persona.
At Sleepy’s we support you in every way we can. We’ll help you maximise your results by providing you with management, marketing and administration expertise and experience.
Read on to see just how wonderful we are and what a difference we can make for you.
Supporting Franchisee Success
The advantages of franchising include combining your drive and passion with the support of a motivated management team, a specific ‘benefits of a great night’s sleep philosophy and a high level of customer loyalty. Sleepy’s offers a seamless franchise opportunity with benefits to change your life and the lives of your customers, including:
An easy to implement cashflow positive business model with low entry cost, stable sales growth and industry leading return on investment.
Extensive ongoing training and development throughout your business journey.
Exclusive product range with a simple and easy to navigate point of sale system.
Strong marketing programs focussing on your local customer base.
Partnerships to Franchisee Success
Sleepy’s has developed key alliances with several major health and community groups to provide a range of mattresses and beds that deliver a healthy night’s sleep to their clients.
Join us and be part of something special and helps others’ lives be healthier all whilst reaping the rewards as a Franchise owner.
Awards & Accolades
There is no better endorsement of a business model than direct feedback from both the customer and industry peers that confirm that you have delivered an exceptional customer experience, service and products that have exceeded the customers requirements.
Do You want to be part of an award-winning business model?
Franchise Retailer of the Year: HOBART The National Retail Awards 2023 was an incredible event that showcased the best in the retail industry, and Sleepy's was not only present but shone brightly among the stars. The highlight of the evening came when Sleepy's Hobart was announced as the winner of the prestigious Franchise Retailer of the Year award. The greatest strength of Sleepy’s Hobart is its ability to stay focused on the simplicity of business and avoid distraction. They have never strayed from focusing on their people and the customer.
The ProductReview.com.au annual awards highlight products and services that have been well rated by the Product Review community. At the forefront of our sales process is the inherent wellbeing of our customers health and satisfaction with their purchase. Satisfied customers help drive new and repeat business to your store. At the 2022 & 2023 Awards Sleepy’s ranked number 1 in Best Bedding shops and customer satisfaction
Australian Retail Innovators awards celebrates retailers who have constantly embraced change & strived for incremental improvement to be the best of the best. In 2023 Sleepy’s were Finalist’s in customer centricity being at the heart of our offer, culture, positioning and deployment. Our Head of Retail was a finalist in the Inspiring Retail Leader section proving that Franchisees have support from the best in the retail sector.
National Retail Awards are Australia’s premier retail awards. In 2022 Sleepy’s showcased excellence in the People & Culture Champion category along with 4 team members up for individual honours.
Current Opportunities
Ready to experience the freedom and flexibility of being your own boss? Find out what franchise opportunities are currently available with Sleepy's. Even if your location isn't shown below, it may be possible to open a Sleepy's franchise in your local area. For more information, please contact our franchise experts to discuss your options.
Australian Capital Territory
South Australia
Tasmania
Victoria
Learn more
Download our Franchise profile for more information on starting a business with Sleepy’s.
Contact Us
Got a question or just want to have a conversation? Contact our National Franchise Manager,
Craig Turrell
Phone 07 3895 4100
Email franchising@sleepys.com.au
Send an enquiry
If you would like to further understand and evaluate the possibilities of being part of our franchised group, please register your interest.
Frequently Asked Questions
Need to know a little more about our mattress business opportunities and franchises in general? We have the answers to many of your questions here.
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Do I need retail experience to take on a Sleepy’s franchise?
You do not need any retail experience. However, if you are happy and confident dealing with people then that’s a great start. Sleepy’s provides full training on sales skills, product knowledge and operations.
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Are franchise agreements negotiable?
No.
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Are franchise fees annual?
Sleepy’s franchise fees are paid monthly.
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Are franchise fees negotiable?
Our franchise fees are non-negotiable.
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Are franchise fees tax deductable?
Yes.
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How long do franchise agreements last?
A Sleepy’s franchise term is dependent on the length of the tenancy lease and it usually matches this term inclusive of any option.
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What do I get for my investment?
Your investment buys you a professionally styled, fully-stocked retail store. You can also enjoy selling product ranges regularly updated and using leading bedding technology. You’ll benefit from Sleepy’s national advertising campaigns and cost-effective marketing, ongoing training, IT support, regular network communication and a fully committed Sleepy’s management team.
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Who pays franchise employees?
As the franchisee you are responsible for paying employees.
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Who pays franchise tax?
The franchise is operated as an independent business with your own ABN. Therefore the franchisee is responsible for the payment of all tax commitments.
Want to find out more about the Sleepy's franchise experience? Get in touch today and make this the year you start working for yourself.
Franchise Blog
Sleepy’s Announces Partnership with Mates4Mates
We’re excited to announce a partnership with Mates4Mates — a leading Australian charity changing the lives of current and ex-serving Australian Defence Force (ADF) members and their families — to support ADF members’ health and wellbeing through a good night’s sleep. Sleep plays an important role in the mental and physical health of ADF members….
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Sleepy’s Welcomes Anton McKernan as Non-Executive Director
Sleepy’s The Mattress Experts, a leading innovator in the bedding industry, is pleased to announce the appointment of Anton McKernan to its Board of Directors as a non-executive director, effective February 1, 2024. Anton brings a wealth of experience and strategic insight to Sleepy’s, having demonstrated exceptional leadership in various industries over the course of his…
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Sleepy’s Hobart: Franchise of the Year at National Retail Awards 2023
The National Retail Association (NRA) hosted its annual National Retail Awards dinner on 26th October 2023, a night dedicated to recognising and celebrating the outstanding contributions and achievements of retailers across Australia. The National Retail Awards night was nothing short of grand, bringing together some of the most remarkable figures in the retail industry. Sleepy’s…
Read MoreSleepy's Tuggerah
HomeCo. Tuggerah, T35 Bryant Dr & Wyong Rd, Tuggerah NSW 2259
$325,000 + Stock at value
What do you get for your investment?
- A simple, proven selling system that works
- A stable industry with healthy margins
- Product ranges with leading technology updated regularly plus an exclusive endorsement
- Professionally styled, fully stocked retail stores in locations relevant to our product sector
- Benefit from Sleepy’s advertising campaigns with comprehensive, cost effective marketing and advertising programs
- Ongoing training and IT support
- A fully committed Sleepy’s management team
Want to know more?
Locational Benefits
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394sqm store located in Tuggerah’s Home Co’s Supercentre which is the Central Coasts largest home & lifestyle centre.
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33 complimentary co-tenants such as Adairs, Beacon Lighting, Kitchen Connection, Pillow Talk, Spotlight & The Good Guys to deliver foot traffic.
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Tuggerah (Central Coast of NSW) is in high demand with a regional population of 346,000 residents in the 2021 census and forecast growth on almost 20% between now and 2036.
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758 car spaces allowing you to park at the doorstep to the store.
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Benefit from the additional draw card of Bunnings attached to the super centre.
Sleepy's Townsville
Shop C1A Domain Central
103-142 Duckworth Street, Townsville QLD 4814 AU
$200,000 + Stock at value
What do you get for your investment?
- A simple, proven selling system that works
- A stable industry with healthy margins
- Product ranges with leading technology updated regularly plus an exclusive endorsement
- Professionally styled, fully stocked retail stores in locations relevant to our product sector
- Benefit from Sleepy’s advertising campaigns with comprehensive, cost effective marketing and advertising programs
- Ongoing training and IT support
- A fully committed Sleepy’s management team
Want to know more?
Locational Benefits
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444sqm store located in the Townsville suburb of Garbutt at the prestigious Domain Central known as one of Qld’s largest Homemaker, Lifestyle and outlet centres.
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60 complimentary co-tenants such as Nick Scali, BCF, TK Maxx, The Good Guys, Joyce Mayne and JB Hi-Fi to deliver traffic to your store.
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Located adjacent to major National retailers of Harvey Norman, Spotlight, Anaconda, Amart Furniture, Bunnings and Super-Cheap Auto, Domain central services over 240,000 people situate with in a 10km radius.
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1400 car spaces allowing you to park at the doorstep to the store.
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Direct access to over 20,000 vehicles a day on passing roads with direct access to centre.
Sleepy's Toowoomba
Shop 4, Building A, 910 Ruthven Street, QLD 4350 AU Opposite the Good Guys - Toowoomba South
$310,000 + Stock at value
What do you get for your investment?
- A simple, proven selling system that works
- A stable industry with healthy margins
- Product ranges with leading technology updated regularly plus an exclusive endorsement
- Professionally styled, fully stocked retail stores in locations relevant to our product sector
- Benefit from Sleepy’s advertising campaigns with comprehensive, cost effective marketing and advertising programs
- Ongoing training and IT support
- A fully committed Sleepy’s management team
Want to know more?
Locational Benefits
- 404 sqm store fully fit out and operational.
- National retailers’ as co-tenants including Harveey Norman, Beacon Lighting, TK Maxx, Anaconda, Petbarn, Baby Bunting and Rebel Sport.
- Toowoomba’s premier large format retail & homemaker centre.
- Servicing a 175K+ regional Population.
- 450+ car spaces with dual entry/exit.
Sleepy's Rockhampton
Shop 19, Redhill Homemaker Centre
Yaamba Road, North Rockhampton QLD 4701 AU
$280,000 + Stock at value
What do you get for your investment?
- A simple, proven selling system that works
- A stable industry with healthy margins
- Product ranges with leading technology updated regularly plus an exclusive endorsement
- Professionally styled, fully stocked retail stores in locations relevant to our product sector
- Benefit from Sleepy’s advertising campaigns with comprehensive, cost effective marketing and advertising programs
- Ongoing training and IT support
- A fully committed Sleepy’s management team
Want to know more?
Locational Benefits
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290sqm store located in Rockhampton’s only Premier Homemaker Centre.
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25 complimentary co-tenants such as BCF, RACQ, Pillow Talk, Harvey Norman, The Good Guys, Beacon Lighting and Australia Post to deliver foot traffic.
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Rockhampton is a Central Queensland Hub for the surrounding mining and cattle industries servicing 450,000 people situated with in a 4-hour radius.
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500 car spaces allowing you to park at the doorstep to the store.
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Excellent signage opportunity onto the Bruce Highway leading into town.