Sleepy's use independent contractors for delivery services to our customers and during this time we want to support these small business owners and our customers to ensure safety for all. This may mean some interruptions to our normal delivery service and Free Old Mattress Removal which will be based on advice obtained from the Australian Government and the precautionary measures our delivery contractors determine necessary. If you are purchasing in one of our Sleepy’s showrooms or online, our staff will confirm the current status and keep you updated until your order has been delivered. If you are unable to accept the delivery due to illness or quarantine, you can arrange an alternative delivery time with the store. We are committed to continuing Sleepy’s amazing customer experience from the start of your mattress selection through to post purchase, delivery and beyond.
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FRANCHISE BLOG
A lot of thought and consideration goes into becoming a franchisee. It is a major change in anyone’s life and a big decision. When it comes to mattress franchise opportunities, a Sleepy’s franchise is one of the best choices you can make.
The Sleepy’s model is simple yet successful, and we are strongly committed to business success. A Sleepy’s franchise offers you the opportunity to work for yourself while driving your own business and enjoying the rewards. We’re a secure, stable and growing group with franchise opportunities open to determined individuals with a passion for sales and a great customer experience.
At Sleepy’s we support you in every way we can. We’ll help you maximise your results by providing you with management, marketing and administration expertise and experience.
Why Sleepy's?
The advantages of franchising include combining your drive and passion with the support of a motivated management team, a specific ‘benefits of a great night’s sleep philosophy and a high level of customer loyalty. Sleepy’s offers a seamless franchise opportunity with benefits to change your life and the lives of your customers, including:
Investment
Operating a successful franchise can be challenging if you don’t have the right team working with you. Sleepy’s offers a simple business model backed by directors and management with extensive experience in the bedding industry.
With an annual turnover in excess of $30m, owning a Sleepy’s franchise gives you an investment in a secure, stable and growing group.
What investment can I expect to make?
The cost to open some franchises can be intimidating, but you’ll find every Sleepy’s mattress franchise has an affordable level of entry. The approximate capital outlay required for a new store is $220,000 – $300,000, depending on the size of your store and fit out requirements. This includes your stock and lease security.
What do I get for my investment?
Your investment buys you a professionally styled, fully-stocked retail store. You can also enjoy selling product ranges regularly updated and using leading bedding technology. You’ll benefit from Sleepy’s national advertising campaigns and cost-effective marketing, ongoing training, IT support, regular network communication and a fully committed Sleepy’s management team.
Success Stories
A Franchise and Business Journey
Sunil Narayan has owned a Sleepy’s store since 2011, his first store was Sleepy’s Macgregor and he now owns Sleepy’s Oxley. In search for a future business opportunity, Sunil found the Sleepy’s model a very attractive proposition. Sunil describes his reasons for choosing Sleepy’s as follows: ‘Sleepy’s has a low cost of entry and is…
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From Store Manager to Multi-Site Franchisee
Sam started with Sleepy’s as Store Manager at Homebush in November 2013. Sam was the first manager of this new Sleepy’s store which is located in the DFO Centre, among many other national large format retail brands. Almost 12 months to the day Sam elected to take on the store as a franchisee after seeing…
Read MoreCurrent Opportunities
Ready to experience the freedom and flexibility of being your own boss? Find out what franchise opportunities are currently available with Sleepy's. Even if your location isn't shown below, it may be possible to open a Sleepy's franchise in your local area. For more information, please contact our franchise experts to discuss your options.
Australian Capital Territory
South Australia
Tasmania
Learn more
Download our Franchise profile for more information on starting a business with Sleepy’s.
Contact Us
Got a question or just want to have a conversation? Contact our National Franchise Manager,
Guy Elliott
Phone 07 3895 4100
Mobile 0434 254 154
Email guy.elliott@sleepys.com.au
Send an enquiry
If you would like to further understand and evaluate the possibilities of being part of our franchised group, please register your interest.
Frequently Asked Questions
Need to know a little more about our mattress business opportunities and franchises in general? We have the answers to many of your questions here.
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Do I need retail experience to take on a Sleepy’s franchise?
You do not need any retail experience. However, if you are happy and confident dealing with people then that’s a great start. Sleepy’s provides full training on sales skills, product knowledge and operations.
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Are franchise agreements negotiable?
No.
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Are franchise fees annual?
Sleepy’s franchise fees are paid monthly.
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Are franchise fees negotiable?
Our franchise fees are non-negotiable.
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Are franchise fees tax deductable?
Yes.
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How long do franchise agreements last?
A Sleepy’s franchise term is dependent on the length of the tenancy lease and it usually matches this term inclusive of any option.
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Who pays franchise employees?
As the franchisee you are responsible for paying employees.
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Who pays franchise tax?
The franchise is operated as an independent business with your own ABN. Therefore the franchisee is responsible for the payment of all tax commitments.
Want to find out more about the Sleepy's franchise experience? Get in touch today and make this the year you start working for yourself.
Franchise Blog
Using Social Media For Marketing Your Franchise
It’s no secret that social media has a powerful sway over many aspects of our lives – including the way that business owners run their business. When used successfully, social media advertising can provide a positive means to increase revenue, bring in new customers, and grow a franchise.
But there’s more to using social media channels as a franchise than creating a business account! After all, you are working in a very competitive landscape, so it’s best to know how to stand out. Here are the best ways to take advantage of social media marketing, and how to use them to form your franchise’s social media marketing strategy.
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Understanding the Franchise Code of Conduct
If you’re looking into purchasing a franchise, it’s important to understand that you will become bound by a code of conduct once you enter into that franchise. Known as the Franchise Code of Conduct, this code is a mandatory set of rules that all franchised businesses must abide by, and regulates the conduct of franchising…
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What To Expect During Your First Year As A Franchisee
Owning a franchise is an exciting experience, but the first year of business is known to be challenging for new franchisees. As it is with any new business, hard work and dedication are at the forefront, and, although the foundation for a successful business is provided by the franchisor in the form of a basic…
Read MoreSleepy's Tamworth
Shop 13A, Primewest Tamworth, 425 – 437 Goonoo Goonoo Road, Hillvue (next to Fantastic Furniture, opposite Harvey Norman)
| Contact: | Guy Elliott | Phone: | 0434 254 154 |
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Trading Hours |
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|---|---|---|---|
| Monday | 9AM - 5PM | ||
| Tuesday | 9AM - 5PM | ||
| Wednesday | 9AM - 5PM | ||
| Thursday | 9AM - 5PM | ||
| Friday | 9AM - 5PM | ||
| Saturday | 9AM - 5PM | ||
| Sunday | 10AM - 4PM | ||
| Holidays | 10AM - 4PM | ||
Sleepy’s are coming to Tamworth!
We’ll be opening in the Homemaker precinct on The Ringers Rd, Hillvue 1st of April 2022.
If you are considering a business for yourself why not consider a Sleepy’s franchise? An initial enquiry will only cost you the time it takes to ask the question!
Let's Talk $$$
There are considerable advantages to owning a Sleepy’s franchise:
- The entry cost is lower than many franchise models. Depending on final design and fit out requirements your investment will be from $220,000 – $300,000. This includes your fit out, lease security, franchise fee of $40,000 plus GST and your stock. We recommend access to a cash buffer of $50,000.
- A simple operating model
- Full training provided
- Australian Chiropractors Association endorsement for our key range of mattresses
- Locally focused marketing programs
- Australian owned and made
Why not make an enquiry today – it just could be the best decision you’ve made!
Currently seeking leasing opportunities in the greater Melbourne region.
Currently seeking leasing opportunities in the greater Sydney region.
Sleepy's Maroochydore
Shop 4B, Maroochydore Homemaker Centre
11-55 Maroochy Boulevard, Maroochydore QLD 4558 AU
| Contact: | Guy Elliott | Phone: | 0434 254 154 |
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Trading Hours |
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|---|---|---|---|
| Monday | 9AM - 5.30PM | ||
| Tuesday | 9AM - 5.30PM | ||
| Wednesday | 9AM - 5.30PM | ||
| Thursday | 9AM - 7PM | ||
| Friday | 9AM - 5.30PM | ||
| Saturday | 9AM - 5PM | ||
| Sunday | 10AM - 4PM | ||
| Holidays | 10AM - 4PM | ||
The Maroochydore Homemaker Centre also houses Domayne, Harvey Norman, Joyce Mayne Electrical, Plush Sofas and Fantastic Furniture. The centre is also extremely proactive in assisting the Marketing of its stores.
Sleepy’s new Maroochydore location opened in September 2015.
Let's Talk $$$
Entry Cost: $139,000 plus stock at valuation (approx. $72K)
This includes:
- Franchise fee
- Fixtures and fittings
Additional allowances required:
- Lease security of a Bank Guarantee of $22,935
- Business transfer legal fees also apply
Current lease term runs until September 2025 with a 5 year option.