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Franchising

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A lot of thought and consideration goes into becoming a franchisee. It is a major change in anyone’s life and a big decision.  When it comes to mattress franchise opportunities, a Sleepy’s franchise is one of the best choices you can make.

The Sleepy’s model is simple yet successful, and we are strongly committed to business success. A Sleepy’s franchise offers you the opportunity to work for yourself while driving your own business and enjoying the rewards. We’re a secure, stable and growing group with franchise opportunities open to determined individuals with a passion for sales and a great customer experience.

At Sleepy’s we support you in every way we can. We’ll help you maximise your results by providing you with management, marketing and administration expertise and experience.

Why Sleepy's?


The advantages of franchising include combining your drive and passion with the support of a motivated management team, a specific ‘benefits of a great night’s sleep philosophy and a high level of customer loyalty. Sleepy’s offers a seamless franchise opportunity with benefits to change your life and the lives of your customers, including:

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An easy to implement cashflow positive business model with low entry cost, stable sales growth and industry leading return on investment.
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Extensive ongoing training and development throughout your business journey.
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Exclusive product range with a simple and easy to navigate point of sale system.
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Strong marketing programs focussing on your local customer base.

Investment


Operating a successful franchise can be challenging if you don’t have the right team working with you. Sleepy’s offers a simple business model backed by directors and management with extensive experience in the bedding industry.

With an annual turnover in excess of $30m, owning a Sleepy’s franchise gives you an investment in a secure, stable and growing group.

 

What investment can I expect to make?

The cost to open some franchises can be intimidating, but you’ll find every Sleepy’s mattress franchise has an affordable level of entry. The approximate capital outlay required for a new store is $220,000 – $300,000, depending on the size of your store and fit out requirements. This includes your franchise fee, stock and lease security.

 

What do I get for my investment?

Your investment buys you a professionally styled, fully-stocked retail store. You can also enjoy selling product ranges regularly updated and using leading bedding technology. You’ll benefit from Sleepy’s national advertising campaigns and cost-effective marketing, ongoing training, IT support, regular network communication and a fully committed Sleepy’s management team.

Success Stories


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A Franchise and Business Journey

Sunil Narayan has owned a Sleepy’s store since 2011, his first store was Sleepy’s Macgregor and he now owns Sleepy’s Oxley. In search for a future business opportunity, Sunil found the Sleepy’s model a very attractive proposition. Sunil describes his reasons for choosing Sleepy’s as follows: ‘Sleepy’s has a low cost of entry and is…

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From Store Manager to Multi-Site Franchisee

Sam started with Sleepy’s as Store Manager at Homebush in November 2013. Sam was the first manager of this new Sleepy’s store which is located in the DFO Centre, among many other national large format retail brands. Almost 12 months to the day Sam elected to take on the store as a franchisee after seeing…

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Current Opportunities


Ready to experience the freedom and flexibility of being your own boss? Find out what franchise opportunities are currently available with Sleepy's. Even if your location isn't shown below, it may be possible to open a Sleepy's franchise in your local area. For more information, please contact our franchise experts to discuss your options.

Australian Capital Territory


New South Wales


Queensland


South Australia


Tasmania


Victoria


Learn more


Download our Franchise profile for more information on starting a business with Sleepy’s.

Contact Us


Got a question or just want to have a conversation? Contact our National Franchise Manager,
Guy Elliott
Phone 07 3895 4100
Mobile 0434 254 154
Email guy.elliott@sleepys.com.au

Send an enquiry


If you would like to further understand and evaluate the possibilities of being part of our franchised group, please register your interest.

Frequently Asked Questions

Need to know a little more about our mattress business opportunities and franchises in general? We have the answers to many of your questions here.

Want to find out more about the Sleepy's franchise experience? Get in touch today and make this the year you start working for yourself.

Franchise Blog


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Using Social Media For Marketing Your Franchise

It’s no secret that social media has a powerful sway over many aspects of our lives – including the way that business owners run their business. When used successfully, social media advertising can provide a positive means to increase revenue, bring in new customers, and grow a franchise. But there’s more to using social media…

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Understanding the Franchise Code of Conduct

If you’re looking into purchasing a franchise, it’s important to understand that you will become bound by a code of conduct once you enter into that franchise. Known as the Franchise Code of Conduct, this code is a mandatory set of rules that all franchised businesses must abide by, and regulates the conduct of franchising…

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What To Expect During Your First Year As A Franchisee

Owning a franchise is an exciting experience, but the first year of business is known to be challenging for new franchisees. As it is with any new business, hard work and dedication are at the forefront, and, although the foundation for a successful business is provided by the franchisor in the form of a basic…

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