
Why Sleepy's
The Sleepy’s model is simple yet successful, and we are strongly committed to business success. A Sleepy’s franchise offers you the opportunity to work for yourself while driving your own business and enjoying the rewards. We’re a secure, stable and growing group with franchise opportunities open to determined individuals with a passion for sales and a great customer centric persona.
At Sleepy’s we support you in every way we can. We’ll help you maximise your results by providing you with management, marketing and administration expertise and experience.
Read on to see just how wonderful we are and what a difference we can make for you.
Supporting Franchisee Success
The advantages of franchising include combining your drive and passion with the support of a motivated management team, a specific ‘benefits of a great night’s sleep philosophy and a high level of customer loyalty. Sleepy’s offers a seamless franchise opportunity with benefits to change your life and the lives of your customers, including:
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An easy to implement cashflow positive business model with low entry cost, stable sales growth and industry leading return on investment.
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Extensive ongoing training and development throughout your business journey.
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Exclusive product range with a simple and easy to navigate point of sale system.
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Strong marketing programs focussing on your local customer base.
Partnerships to Franchisee Success
Sleepy’s has developed key alliances with several major health and community groups to provide a range of mattresses and beds that deliver a healthy night’s sleep to their clients. Join us and be part of something special and helps others’ lives be healthier all whilst reaping the rewards as a Franchise owner.

The ACA has long recognised the importance of the relationship between your spine, your mattress and your health. They have worked closely with both Sleepy’s and SleepMaker to design products that comply with a philosophy of excellence, durability and value for money. All beds in our Chiropractic Collection are rigorously tested by the ACA before being released exclusively through Sleepy’s. ACA & Sleepy's Partnership

As a registered National Disability Insurance Scheme (NDIS) Provider, Sleepy’s mission is to ensure the community is sleeping healthy, each and every night. The correct amount of sleep can aid digestion, recovery, mindfulness and healing — all of these are cornerstones of wellbeing. Franchisees operate under Sleepy’s NDIS accreditation as NDIS Provider.

Youngcare is a not-for-profit organisation creating choice and independence for young people with high care needs by providing fully accessible and age-appropriate living spaces and support. Sleepy’s is proud to work with Youngcare to enable participants access to suitable bedding to help them with a healthy night’s sleep, reclaiming their amazing and actively taking part in the community.

To show our appreciation for the Australian Defence Force, we want to provide them with the most amazing sleep money can buy. Sleepy’s proudly support the backs of those who protect ours.To honor the dedication and sacrifice of the Australian Defence Force, we are committed to ensuring they experience the best sleep possible. At Sleepy’s, we take pride in supporting those who serve, providing unparalleled comfort, quality, and restorative rest every night.
Partnerships to Franchisee Success
Sleepy’s has developed key alliances with several major health and community groups to provide a range of mattresses and beds that deliver a healthy night’s sleep to their clients. Join us and be part of something special and helps others’ lives be healthier all whilst reaping the rewards as a Franchise owner.
Do You want to be part of an award-winning business model?

Franchise Retailer of the Year: HOBART The National Retail Awards 2023 was an incredible event that showcased the best in the retail industry, and Sleepy's was not only present but shone brightly among the stars. The highlight of the evening came when Sleepy's Hobart was announced as the winner of the prestigious Franchise Retailer of the Year award. The greatest strength of Sleepy’s Hobart is its ability to stay focused on the simplicity of business and avoid distraction. They have never strayed from focusing on their people and the customer.

Franchise Retailer of the Year: HOBART The National Retail Awards 2023 was an incredible event that showcased the best in the retail industry, and Sleepy's was not only present but shone brightly among the stars. The highlight of the evening came when Sleepy's Hobart was announced as the winner of the prestigious Franchise Retailer of the Year award. The greatest strength of Sleepy’s Hobart is its ability to stay focused on the simplicity of business and avoid distraction. They have never strayed from focusing on their people and the customer.

Franchise Retailer of the Year: HOBART The National Retail Awards 2023 was an incredible event that showcased the best in the retail industry, and Sleepy's was not only present but shone brightly among the stars. The highlight of the evening came when Sleepy's Hobart was announced as the winner of the prestigious Franchise Retailer of the Year award. The greatest strength of Sleepy’s Hobart is its ability to stay focused on the simplicity of business and avoid distraction. They have never strayed from focusing on their people and the customer.
Current Opportunities
Ready to experience the freedom and flexibility of being your own boss? Find out what franchise opportunities are currently available with Sleepy's. Even if your location isn't shown below, it may be possible to open a Sleepy's franchise in your local area. For more information, please contact our franchise experts to discuss your options.
Learn More
Download our Franchise profile for more information on starting a business with Sleepy’s.
Contact Us
Got a question or just want to have a conversation? Contact our National Franchise Manager,
Send an Enquiry
If you would like to further understand and evaluate the possibilities of being part of our franchised group, please register your interest.
Frequently Asked Questions

Do I need retail experience to take on a Sleepy’s franchise?
You do not need any retail experience. However, if you are happy and confident dealing with people then that’s a great start. Sleepy’s provides full training on sales skills, product knowledge and operations.
How frequent are the franchise fees paid?
Sleepy’s franchise fees are paid monthly.
What is your delivery process?
We offer a wide range of mattresses designed for comfort, support, and durability, including memory foam, hybrid, and innerspring options to suit all sleep preferences.
Are franchise fees tax deductable?
Yes.
What do I get for my investment?
Your investment buys you a professionally styled, fully-stocked retail store. You can also enjoy selling product ranges regularly updated and using leading bedding technology. You’ll benefit from Sleepy’s national advertising campaigns and cost-effective marketing, ongoing training, IT support, regular network communication and a fully committed Sleepy’s management team.
Who pays franchise tax?
The franchise is operated as an independent business with your own ABN. Therefore the franchisee is responsible for the payment of all tax commitments.
Are franchise agreements & fees negotiable?
No.
How long do franchise agreements last?
A Sleepy’s franchise term is dependent on the length of the tenancy lease and it usually matches this term inclusive of any option.
Who pays franchise employees?
As the franchisee you are responsible for paying employees.